The GC Collaborative

Welcome to The GCC

Let's start by debunking the idea of a "hard-to-reach" client or audience.

If you aren't grabbing the attention of particular under-represented communities you need a different approach and some understanding to get their attention.

We provide the tools to connect with people who you are not currently speaking to.

By using human-centered techniques, we initiate conversations with the clients you're missing, amplifying their voices and helping you problem-solve. Through methods like co-design, co-production, and design thinking, we elevate public engagement.

We've done it successfully for other organizations. Schedule a consultation to explore how we can do the same for you.

Let's talk

What we do

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Training

Bespoke services

Facilitation

If you’ve heard the term “hard to reach” about potential clients, start here. Our workshops offer practical ways to get you noticed by the people it's meant for. We will help you get within reach.

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Facilitation

Bespoke services

Facilitation

Reaching people takes innovation, which doesn’t happen behind a desk. It happens when you give sparks room to fly. Get stakeholders thinking differently with a facilitated session with us.

Co-design

Bespoke services

Get ready for some magic! If you are serious about solving a problem for a community, we bring them on the journey with co-creation techniques, ensuring success for everyone.

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Bespoke services

Whether it’s managing a training programme, creating an engagement plan, or designing masterclasses, talk to us to find out how we can support your work and get you noticed.

who we are

The GC Collaborative is led by Genny Cotroneo, who brings a wealth of experience and extensive relationships to the table.

Genny's career in the media and creative industries spans over 20 years, with a significant portion of that time spent at the BBC. Her expertise encompasses TV and digital content, campaigns, events, and projects, all centred around engaging the public, particularly with underrepresented audiences in mind.

Throughout her career, Genny has lived on three different continents and in seven different cities. She combines lived experience, learned experience, and professional experience to help people solve problems effectively.

Some of the benefits of working with Genny include:

Optimism and Engagement: Genny embodies optimism and believes in the power of genuine intent to listen. She knows there is always a way to engage the disengaged and takes pride in fostering inclusive and collaborative atmospheres.

Effective Communication and Relationship Building: Genny excels in talking to people and is genuinely interested in understanding diverse perspectives. She actively listens to understand both business needs and the needs of underrepresented communities, crafting actionable plans in collaboration with both.

Facilitation and Training: As a skilled facilitator, workshop designer, and trainer, Genny makes discussions about under-representation approachable, enabling quicker progress towards creating solutions. She thrives on bringing people together, creating dynamic environments where underrepresented voices can collaborate with professionals, leading to innovative methods of working.