First thing is first. There is no such thing as a hard to reach client or audience.
There are people from an under-represented community who need a different approach, and some understanding, to get their attention.
We give you the tools to flip that switch.
Using human-centred techniques, we start the conversation with the clients you are not reaching, getting their voices heard while helping you problem solve.
Through methods like co-design, co-production and design thinking, we take
public engagement to another level.
We've done it successfully for other organisations, schedule a consultation to discuss how we might be able to do it for you.
If you have been in a meeting or had a conversation where the term hard to reach has come up about potential clients then start right here. We have a training programme with practical ways to get your product or service noticed by the very people who need to know about your work. We'll help you get within reach.
The general public are not so general. Engagement with clients you aren't reaching is going to take innovation - and forward thinking doesn't happen behind a desk in one person's brain.
It happens when you give sparks room to fly. Get stake holders thinking differently through a facilitated session with us.
Get ready for some magic!
If you are in the early or development stages of a project and are serious about how your product or service could help solve a problem for a specific community, we bring them on the journey with you through co-creation techniques, ensuring success for you both.
Whether it's managing a training and development programme for your organisation, creating a project specific engagement plan, or designing masterclasses and mentoring for your staff and/or students, talk to us to find out how we can support your work to have your message noticed by the people it's intended for.
The GC Collaborative is me - Genny Cotroneo - and the huge amount of experience and relationships I bring with me.
My career in media and creative industries spans over 20years, having worked for the BBC for most of them. I have worked on TV and digital content; campaigns; events and projects - all of them different but all with the same key element.
Engaging the public with underrepresented audiences in mind.
Along the way I have lived in 3 different continents in 7 different cities. I have lived-experience, I have learned experience and I have work experience and I know how to combine them all to help people solve problems.
Other things you should know about me:
If any of this sounds interesting, get in touch.
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